Deda Journal

Filter Per Date
Filter Per Category
  1. Deda x Team Novo Nordisk

    Deda x Team Novo Nordisk

    Deda Elementi's partnership with Team Novo Nordisk represents a significant collaboration in the realm of professional cycling, supporting noble causes and promoting awareness of health issues within the sporting community.

  2. Another winter with hands (and wheels) in the mud.

    Another winter with hands (and wheels) in the mud.

    As spring approaches, another exciting cyclocross season is coming to an end. Here at Deda, we deeply involved in the world of cyclocross, supporting some of the top teams in this sport.

  3. Gera carbon vs Gera alloy: different shape, same identity.

    Gera carbon vs Gera alloy: different shape, same identity.

    Creating a handlebar specifically designed to improve comfort and performance for gravel biking is quite innovative. This is how Gera bar was born.

  4. Deda & AG2R: the legacy continues

    Deda & AG2R: the legacy continues

    The fourth chapter of the winning partnership between Deda Elementi and the French road cycling team Decathlon AG2R La Mondiale will begin with the start of the 2024 season.

  5. Gera60

    Gera60

    The first edition GERA60 social ride has been an exciting event that combines cycling and exploration, covering 60 kilometers between the rustic and authentic charm of the Crema countryside, where the Gera product line was inspired and created.

  6. Blowing in the wind

    Blowing in the wind

    Deda thus wanted to explore the wind, the air and its complex dynamics in more detail, especially in relation to the bicycle and its components. Deda therefore implemented a new and stimulating collaboration with the Politecnico of Milan.

  7. Welcome Intermarché

    Welcome Intermarché

    In recent years, Deda Elementi has been at the forefront of the growing trend in gravel cycling. Gera is Deda line of products designed for gravel and adventure bikes, the combination of design and function for long distance.

  8. The era of Gera

    The era of Gera

    In recent years, Deda Elementi has been at the forefront of the growing trend in gravel cycling. Gera is Deda line of products designed for gravel and adventure bikes, the combination of design and function for long distance.