MILESTONES

Deda Elementi launches the ‘Newton’ stem onto the market, the first stem with the 4 front screws that you now see as a worldwide standard. The Newton is the stem of choice for Lance Armstrong in 5 of his 7 Tour De France victories that year.

Deda Elementi introduces the first 31.7 diameter handlebar and stem kit, which replaces the 26.0 standard size at the time. This then becomes a worldwide standard still used today.

Deda Elementi starts planning for the “Synapsi” era, the first integrated handlebar with extensions.

The legend of the Alanera is born, the most winning integrated handlebar ever. It’s now on its 3rd generation and it has been ridden to victory by Tadej Pogacar.

Deda Elementi introduces the Trentacinque series with an oversized 35.0 standard on stems and handlebars, which has now become a standard in the MTB world

Deda Elementi invests in their wheel division and starts to design and assemble high-end wheels in their Campagnola Cremase headquarters

As usual, Deda Elementi are ahead of the times and launch the Gravel100 range, the first gravel racing handlebar. This immediately finds success at the Strade Bianche “classic”

Deda Elementi launches the Vinci range whose logo is created to be read “Vinci” or “DNA” in memory of Leonardo Da Vinci’s peculiarity in writing from left to right on the 500th anniversary of the death of the Italian genius

Launches the “DCR” standard for cable routing inside the frame by passing through the handlebar, stem and fork. A system currently used by 99% of bicycle brands

Deda Elementi presents JET, the first full carbon extensions with integrated elbow rests which immediately contributes to Tades Pogacar’s first two Tour de France victories.

Deda Elementi launches the Gera range, a specific range of products for gravel and bikepacking.

Deda Elementi launches the evolution of the Superbox stem, One Stem 4-Ways, the first stem on the market compatible with any model of bicycle